WHY

Why do people say they care about their data, yet use products and services that give it away?

The use of big data allows businesses to observe various customer-related patterns and trends. Observing customer behaviour is important to trigger loyalty. Theoretically, the more data that a business collects the more patterns and trends the business can be able to identify and use to target audience. Power to provide insights about people that are far and above what they know about themselves. A computer can create a fully fleshed out virtual “YOU” that can predict how you think, what you like and where you will be. This leads to the targeted advertisement - lowering the ability to decide for oneself own values and beliefs. Why do people keep using tech firms that abuse their data? There are different ways that companies collect data about their customers. By asking them directly for it, indirectly tracking them, and by acquiring it from other companies. Through exploration, It’s important to understand how easy it is for corporations to gather data from their users and how this data can impact the citizen’s lives. As more digital information is shared online, data privacy is taking over greater importance. As we have taken a look earlier, users need to have control and be aware of their privacy and understand why these personally identifiable data points are collected and how they are collected. PARADOX has been enlisted to create an installation that explores and looks into how corporations collect and use their users’ data. By studying a person’s everyday life, much information can be gathered about their habits and disciplines. With this data, it is fairly simple to create user profiles to predict human behaviour. It’s important to allow citizens to become aware of these practises occurring daily and see what its effects can have on an individual. There’s a disjoint between user’s attitudes and opinions and their actual behaviours and experiences online and the line between privacy and public has slowly become more and more blurred. It’s important to understand why all responses are ‘yes’ when researchers ask people if their privacy matters, yet nevertheless, it is those same people that continue to use those services that undermine their privacy.
https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/consent/what-is-valid-consent/

HOW

Answering questions with design thinking

In the design phase we sate “how might we” question ourselves.

How might we visualize how privacy affect people’s life?
How might we remind people about values of privacy?
How might we make a moment to think about privacy?
How might we create experience people to aware privacy is more important than ever?
How might we measure a consciousness of people exchanging privacy and freedom?

We have discussed, sketched and prototyped over and over again to answer these question to make final decision for technology, system and visualization. It’s important to understand why all responses are ‘yes’ when researchers ask people if their privacy matters, yet nevertheless, it is those same people that continue to use those services that undermine their privacy.

PC WEB CAM

Adding detection feature to live video through laptop camera.

Python script uses laptop webcam but when another cam is connected to computer the input can be the added webcams. It’s important to understand why all responses are ‘yes’ when researchers ask people if their privacy matters, yet nevertheless, it is those same people that continue to use those services that undermine their privacy.

RASPI CAM

Raspberry Pi cameras are positioned around the building.

When the RasPi is connected to the same network as the main computers in the room, a server port is opened to transmit live video footage from the RasPi and picked up by the head computer wirelessly.

A script is created to transmit the video under the RasPi IP address. The script is started. The same IP address is then accessed on a browser in the room. This allows the computer to view what the RasPi seems through the camera wirelessly while being positioned anywhere around the building.

Any number of Raspberry Pi’s can be set up around the building and each run the script to capture the live footage on the main computer

DIGITAL EXPLORATION

Onboarding

PRDX onboarding guides visitors and encourage them to explore Augmented Reality content using their smartphone camera